Beginning in 2021, SAN Merxon was just a beginning company known under a different name. Starting as a brand that only sold one of ones saw very little traction and was mainly serving as a trial and error process for design. After a year, some changes, and releases the brand grew into South From Here. SFH is a brand that still operates and sells denim products and more, @southfromhere_ on IG. We and others knew that SFH was a progressive brand but cut corners when it came to sample production and mass manufacturing. This is the main reason for such a drastic change. Many of orders had to be returned and re-fulfilled and it was embarrassing for our team at the time. We thought that expanding tasks like marketing, production, etc, to other people was the best options and then things got out of hand because it was done too quickly and too openly. We lost control of what was going on for a little while and got caught behind while thinking we were taking a step ahead. This slowed things down a lot and over the span of about 4-6 months there was maturing and we decided to change the brand, fix up everything, expand our designs and sizes to as many people as possible. We also changed to production. Now everything is made by hand, by us in Dallas, Texas. Everything is done in one area and taken care of by us. We have full control over all systems. One person, Garrett Seal, does production, design and some photography. We have someone else do customer service Garrett's mom, whom we thank very much, and right now we have 3 trustful models helping out with media. An-jie Kryger, Charlie McCarthy, and Kate Thompson. We do most marketing ourselves with help from outside sources but right now these are the main people who help fulfill our functions.